The TV spots on this page were made in 2018, and represent our beginning. They have never been publicly broadcast. Our new ads for 2024 are far more powerful. We’ve outlined them in writing, and they will be developed by the political strategist and ad agency we work with. See Congress Majority PAC’s ads in development for our Ads for 2024.
These are our early ads, and we’ve come a long way since then.
Our new ads, presently in development and in script form, improve upon these TV spots produced in 2018. See our 2024 Ads page. Our concept remains the same: attack Republicans as a group and make a strong case to voters that Democrats provide smarter, better government. Our target audience is undecided voters, disillusioned non-voters, and moderates. We’ll persuade many of them to vote Democrat.
Our ads support all Democratic candidates; we mention no Democratic candidate by name, though images of some may be used. We invite you to visit our 2024 Ads page.
Good and Bad Leaders
Descriptions:
This ad was produced in 2018 and opens with images of Abe Lincoln, FDR and Churchill, followed by images of Stalin, Hitler, Mao, Saddam, and Bashar Assad.
HOST: The greatest leaders in history have risen to power in troubled times. But its worst leaders came to power in troubled times, too — and nearly every time, they rose by selling oversimplified solutions to a frightened public.
The spot cuts to our host, a kindly, 70-ish grandfather, who continues,
Republican ideology says, ‘Don’t tax the rich and don’t regulate Wall Street.’ But oversimplified solutions have led to disastrous government in the past. Wall Street and the banks need regulation to prevent another financial collapse, and cutting taxes on the rich just made them richer. Republicans also took healthcare away from millions.
Democrats believe that good government requires fine-tuning. They create case-by-case, targeted policy, with less ideology and more pragmatism. It’s just smarter government. In the next election, vote Democrat, and keep our Democracy safe and strong. And this time, vote.
# # #
More Republicans Vote
HOST: Did you know there are more Democrats than Republicans? But Democrats have been losing elections because more Republicans vote.
To put Donald Trump in check, it’s crucial that Democrats take Congress back. That’s why the mid-term election is the most important in generations. In November, vote like your future depended on it. Vote Democrat – and this time, vote.
What Democrats Do Better
The word ‘Democrats’ fades up in white letters over a deep blue screen, and ‘Smarter policy on’ quickly comes up. The list below is different than the one in the TV spot above. Roe vs. Wade is added below, and the order is changed.
DEMOCRATS
Fade up title: SMARTER POLICY ON
The two lines above stay on screen, as, one by one, the items on the list below appear. Every time a new item appears, we hear a half-second sound effect for emphasis.
THE ECONOMY
CLIMATE CHANGE
GUN CONTROL
HEALTH CARE
ROE v. WADE
FOREIGN POLICY
EDUCATION
JOBS
HOST:
The mid-term election is the most important in generations. In November, vote like your future depended on it — because it does. Vote Democrat – and this time, vote.
Wolf
NOTE: This ad was produced for the 2018 election.
Close on a photo of Donald Trump’s face. We hear a loud sound as the label Wolf pops on. Camera zooms back and we see he’s in a group of well-known Republican lawmakers, including Mitch McConnell and others. The words Wolves in sheep’s clothing are stamped across the screen. Cut to our kind, grandfatherly host.
HOST: Republicans gave tax cuts to the rich and big corporations, and the rich are getting richer. They took healthcare away from millions, made it harder for the young and people of color to vote, and they’ve done nothing to combat climate change and gun control.
Democrats govern with case-by-case pragmatism and less ideology. It’s just smarter, better government. That’s why it’s crucial to our nation’s future that they win a majority in both houses of Congress. In November, vote Democrat – and this time, vote.
Most of Us Don’t Have the Time
HOST: We live in complicated times, with complicated problems. But most of us don’t have the time to examine each issue in its full complexity. It’s easier to listen to politicians and Fox News selling the idea that taxes and regulations are bad. The truth is, today’s complex problems require complex solutions. Wall Street and the banks need regulation to prevent another financial collapse, and lowering taxes on corporations and the rich didn’t create jobs, it just made them richer.
Democrats believe that good government requires fine-tuning. They create case-by-case, targeted policy, and that means better government.
Republicans gave tax cuts to rich people who don’t need them, took healthcare away from millions, and reject the facts of climate change.
In the next election, vote Democrat – and this time, vote.
Putting Trump in Check
NOTE: This ad was produced for the 2018 mid-term election.
HOST: To keep Donald Trump in check, it’s crucial that Democrats take Congress back.