Congress Majority PAC’s mission is to keep Democrats in control of the House and Senate and re-elect Joe Biden as President.
CM PAC is a SuperPAC with a highly innovative approach. Most PACs support individual candidates by name and attack their opponents in local or statewide races. But our powerful spots mention no candidate by name, and our tag line is simply, “Vote Democrat.”
Our ads praise Democrats’ actions as a group on the big issues and attack Republicans on the same issues. We believe the public is tired of the same old candidate-centered ads they are bombarded with every election.
In states with close Senate races, Congress Majority will run our ads statewide. We’ll also run ads locally to help Democrats in tight House races, but we mention no candidate by name. Our ads can be run in every state.
Our business plan calls for hiring or partnering with a top Democratic strategist, bringing on board a seasoned fundraiser, and retaining a top Democratic strategist like 270 Strategies in Washington DC to test our scripts with focus groups before we film them. We’ll use a strong political ad agency to produce our spots, and our strategist will oversee our media buy.
Some of Congress Majority PAC’s spots for the mid-term election in 2022 will continue to undermine Republican ideology as oversimplified and flawed. But if focus group testing proves our concept, we’ll produce new ads that take an entirely fresh approach. The target will not be the Republican base, but undecided voters. Here’s what we have in mind.
Our new ad campaign, “Maybe you’re not a Republican after all,” will intercut clips of man-on-the-street style interviews, some from their homes, contrasting average Democrat and Republican voters. This series of TV ads will highlight the differences in their attitudes on wealth inequality, our obligations to struggling Americans, the environment, gun control, a woman’s right to choose, and regulating Wall Street. These will be decided by the strategist we work with.
The core idea here is to make swing Republican voters question their fundamental thinking and their identification with the Republican party.
The tag will invite them to switch tribes: “Maybe you’re not a Republican after all. Join the Democrats, for smarter, better government. Vote Democrat.” Several tags will be tested prior to production.
Congress Majority PAC is now seeking funding and a top Democratic fundraiser and strategist to partner with.